Define Your Audience and Business Goals
The Discover Package helps you get clear on your ideal customer, business goals, competitors, and define what success looks like for you and your customers.
“People who set goals are 10 times more likely to be successful.”
Set your direction
It might go without saying, but we’re going to say it anyway — the best way to grow your business is to understand your ideal customer.
Set Goals and Define Your Unique Value
Our human-centered approach will take you through a step-by-step process to:
- Get crystal clear on your ideal customer
- Set goals
- Map out what success looks like for you and your customer
- Take a look at competitors
- Focus in on the unique value you offer for your customers
- Identify and refine your products/services to offer customers what they are looking for
What is human-centered strategy?
Human-centered strategy is all about putting people at the heart of your decisions. You dig into understanding what makes people tick, what challenges they face, and it helps you create products and services that really resonate with your ideal customer.
This approach tends to lead to more meaningful and successful outcomes because it ensures that what you’re offering is truly valuable and relevant to those you’re serving.
Motivate Customers With Unique Value
(We can’t wait to get started!)
- A collaborative session to create a lean business plan
- A workshop to refine your value prop and define your ideal customer
- A collaborative session to refine your business plan and dig deeper into understanding what will motivate your customers to buy your product or service
- Research to support your planning (e.g. competitor or customer research)
- Templates and worksheets for business planning, ideal customer, and buyer’s journey
- 30 days email support
Download the free “Creative Entrepreneur Online Kickstart Guide” to get a start on your goals.
