About the Team

Sarah Atkinson | Principal, Solopreneur Strategist

Sarah has over 10 years of branded content strategy experience and 12+ years of research and strategy experience with startups and Fortune 50 companies. She led the creative team for an entertainment startup that was acquired by a leading broadcast network. She has also worked as a writer and editor, writing feature articles, music reviews, book reviews, and creative ad copy for newspapers, magazines, and corporations. In the early 2000s, she launched a Latin music magazine that was picked up for national distribution and stayed in circulation for over seven years.

She is the Solopreneur at Soft Smile Yoga & Healing Arts, offering somatic coaching, yoga, and healing arts workshops to help individuals recover from burnout, reduce stress, and live authentically.

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Rachel Searing | Advisor, Business Development

Rachel is a Research Operations and Project Management professional with over 15 years in business development and leadership roles. She is experienced in diverse industries including , startups, retail, healthcare, and small business development. Her expertise lies in process documentation, creating scalable efficiencies, branding, vendor management and customer success.

Rachel built a thriving health insurance agency serving seniors on Medicare from the ground up over the last decade. She focuses of delivering individualized solutions designed to help seniors balance their unique financial and healthcare needs, while advising them to maximize their benefits. 

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Pete Simon | Advisor, Experience Strategy, Research & Design

Pete has over 20 years of User Research and Design experience with startups and corporate giants solving complex problems for retail, insurance, social media, search, healthcare, and big data.

Pete is the Founder and Lab Director of Kuleana.work Coworking Space in Lihue, HI. In 2024, Pete was honored with the Digital Pioneer Award by the State of Hawaii Broadband and Digital Equity Office for his leadership in advancing digital literacy.

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